Dealer Onboarding

Welcome to the Force Family of Brands!

ONBOARDING FORM

Below are the items required to launch your campaign(s)

All Programs Require

Core dealership data and technical permissions.

GTM Code Installation (Allows us to efficiently manage and deploy tracking, analytics, and marketing tags)

Please select GTM status.

GTM Upload

Choose file

Please upload file.

Dealer Code

Dealer Code is required.

PMA / AOI / AOR Zip Codes

PMA / AOI / AOR Zip Codes are required.

Forward-To Tracking #

Forward-To Tracking number is required.

Granted team@forcemktg.com Edit Access to GA4 (Allows Force to properly monitor website performance, validate tracking accuracy and measure campaign effectiveness)

You must grant access.

Help Docs

Top Competitor Dealerships

This field is required.

Top Models

This field is required.

High-Resolution Dealership Logo

Choose file

Please upload your logo.

OEM Portal Access & Compliance Verification.

OEM Selection

Please select an OEM.

Outbound Texting

10DLC Compliance requirements.

EIN

EIN is required.

Legal Name

Legal Name is required.

Business Type

Business Type is required.

Email Address

Valid Email is required.

Address

Address is required.

Phone

Phone is required.

Platform Permissions

Social and search property connections.

Google Business Profile (GBP) granted to forcemktg1@gmail.com (Used for AdWords location extensions to optimize your campaigns)

You must grant GBP access.

Help Docs

Facebook Page Access

Approved Facebook Page Request

You must approve Facebook page access.

Help Docs

Facebook Lead Ads Permissions

CRM Type

Type required.

Lead CRM Email Address

Email required.

CRM Username

Username required.

CRM Password

Password required.

Access required for Force to test lead integration with a minimum of desk manager access.

Dealer Website back-end (CMS)

Please select Dealer Website back-end (CMS).

Create a Force Marketing login to the Dealer Website back-end with edit access for SEO. If needed, please use the csoem@forcemktg.com email for the login.

You must check create a Force Marketing login to the Dealer.

Google Search Console (GSC) granted to forcemktg1@gmail.com (Allows Force to monitor search performance, identify/resolve SEO issues)

You must grant GSC access.

Help Docs

YT Manager access to forcemktg1@gmail.com

You must grant YT Manager access.

Help Docs

DMS Integration

Data approval contact.

DMS Type is required.

Admin Name is required.

Admin Email is required.

Admin Phone is required.

VLA Program Requirements

Vehicle Listing Ads technical setup.

For Onboarding Team to send VLA code to dealer to have placed

Choose file

Please upload file.

Google Verification code Placement (Required by Google to verify and authenticate the dealership’s website for this ad format eligibility)

You must check google verification code placement.

Inventory Feed Setup

Feed logic and pricing hierarchy.

Force Defaults

You are currently enrolled in a product that requires a dynamic inventory feed. By default, inventory feed data is configured to include the following:

Inventory images - The first image displayed on the vehicle detail page (VDP) will be used. Prices are scraped from the website in 3 separate pricing models but by default your ad will show Price and Sales Price.

Pricing hierarchy will follow this order:

Price: msrp, retailPrice, listedPrice, askingPrice, internetPrice, finalPrice, salePrice

Sale Price: salePrice, internetPrice, askingPrice, listedPrice, retailPrice, finalPrice, msrp

Dealer Price: finalPrice, salePrice, internetPrice, askingPrice, listedPrice, retailPrice, msrp

Programmatically we attempt to distinguish on lot inventory separate from shared inventory. In the event we are unable to distinguish the location, the inventory displayed on your website will be included in the feed.

Please select an option.

Tealium

Do you use Tealium?

Please select Tealium.

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